Casting Visions of the Future

The Challenge


FROM FEAR OF THE FUTURE TO DREAMING BIG


A global creative firm wanted to encourage its agencies to shift from fearing the future to moving forward with confidence, creativity, and ingenuity. They partnered with Experience Institute to offer a 1-day offsite experience focused on Futures Casting. Ahead of the workshop, the Ei team collected insights from our learning partner in order to understand their team’s level of comfort with innovation, their current challenges, and the trends which may shape their work and industry in the coming decade or so.

Our Solution


We began the workshop by exploring the mindsets necessary for Future(s)-Casting including understanding tendencies and tolerances towards risk and ambiguity using an informal assessment. Then, we broke into teams to explore a chosen question, going through each stage of the Future(s)-Casting process: 1. Asking the right question. 2. Scanning the world for inspiration. 3. Mapping the possibilities and playing them out. 4. Asking “now what” and backcasting from the future.

Workshop Outcomes


At the end of the workshop, each person decided how they could apply what they’d learned back to their work and how they could get started in the next seven days. Professionals left with a new process for systematically envisioning and planning for the future. 73% of participants said this experience “gave me more time to actually practice or try something out than most trainings I've done!”


“Giving steps to be able to dream big and not just starting with a blank page was really helpful. I liked understanding in a simple way the strengths of each person pin the group and then watching how they thought through the same question differently.”


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