Innovation as a Core Value
The Challenge
FROM BASIC AWARENESS TO INNOVATION AS A PRACTICE
A pharmaceutical and consumer health agency aimed to foster a culture of innovation among its employees. Despite assisting clients in creative thinking, internal practices lacked innovation. High workloads necessitated making the innovation path feel like a value-add, not an extra burden. Leadership sought to cultivate innovative thinking and reimagine the agency's future.
Our Solution
The program encompassed three phases: Awareness, Activation, and Reinforcement. In the Awareness phase, a baseline assessment and workshop introduced key innovation mindsets. Activation empowered cross-functional teams to address agency challenges through design sprints, incorporating empathy interviews, observations, ideation, and prototyping over 90 days. The Reinforcement phase facilitated sharing of sprint solutions across the agency and support to evolve sprint solutions into formal projects.
Workshop Outcomes
Key takeaways included enhanced empathy and prototyping skills and a greater inclination towards cross-functional collaboration. Three Innovation Sprint projects were chosen to continue at the agency in perpetuity. The program successfully fostered a more innovative culture and excitement for innovation content, with over 75% of employees attending the concluding event.
“This was a fantastic program and encouraged new and exciting ways of thinking about and solving problems.”
- Learner
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