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Creating Memorable Stories That Inspire, Educate, and Move
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Architecture of Stories
In this interactive workshop, participants learn a proven framework for crafting compelling stories. They will explore the science behind how our brains are wired for stories and why information conveyed through a story has the power to “stick.” Treating the story like a prototype, we then use three simple structures to learn how to “architect” a story, starting with building blocks and ending with what makes a story “magic”.
This workshop presents storytelling as a skill that anyone can learn, and provides opportunities to learn, practice, and get feedback.
Learn the brain science behind why humans are drawn to stories
Understand the importance of identifying a clear audience for your story
Develop a relationship to storytelling that is flexible: prototype over perfection
Apply a storytelling framework to real life
Learn to leverage the tension between the current state and desired state
Practice 3 elements that make a story “stick”
I really like how practical it was...Lots of times when we're communicating we think we're just giving information, but I appreciated thinking about how we actually do storytelling.
Experiences are what change how we see ourselves and the world. People who thrive are curious, focused, have a bias towards action, and pursue ongoing learning.
Ei's methodology is rooted in the belief that the deepest learning occurs through experience. Each workshop addresses specific personal or organizational challenges and then cycles through the pillars of experiential learning.
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