Architecture of Stories

Creating Memorable Stories That Inspire, Educate, and Move

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In this interactive workshop, participants learn a proven framework for crafting compelling stories. They will explore the science behind how our brains are wired for stories and why information conveyed through a story has the power to “stick.” Treating the story like a prototype, we then use three simple structures to learn how to “architect” a story, starting with building blocks and ending with what makes a story “magic”.

This workshop presents storytelling as a skill that anyone can learn, and provides opportunities to learn, practice, and get feedback.

Learn the brain science behind why humans are drawn to stories

Understand the importance of identifying a clear audience for your story

Develop a relationship to storytelling that is flexible: prototype over perfection

Apply a storytelling framework to real life

Learn to leverage the tension between the current state and desired state

Practice 3 elements that make a story “stick”

I really like how practical it was...Lots of times when we're communicating we think we're just giving information, but I appreciated thinking about how we actually do storytelling.

Learn through Experience

Experiences are what change how we see ourselves and the world. People who thrive are curious, focused, have a bias towards action, and pursue ongoing learning.

Ei's methodology is rooted in the belief that the deepest learning occurs through experience. Each workshop addresses specific personal or organizational challenges and then cycles through the pillars of experiential learning.

Storytelling

Architecture of Stories

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Learn through Experience

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