Originally from Madrid, Spain, Pilu is a Creative Strategist and Digital Planner with more than 10 years experience in marketing and advertising.
After moving to Chicago, she took time off to better understand changes and new challenges for business and brands. During that “unlearning time,” Pilu became immersed in design thinking and social innovation. As a result, she founded Today is the Day, a project that helps ad-agencies become more human by transforming the way they work. Her vast experience, together with her belief that creativity and design can change the world, make her a great fit as an Ei coach.